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Grafica Nappa

Company

Why we rebuilt the website

by Giovanni Pietropaolo

The website you are reading was designed and built in-house, the way we do our boxes: drawing, proof, correction, print run.

Three choices set it apart from the previous one.

The colours are ours. The paper-coloured page, the ink black and the Pantone 186 C red come from the company Brand Guidelines: the site uses the same palette as our printed work.

The photographs are real. Every product in the catalogue is a job that genuinely came off our machines, photographed as it is. No stock images, no reconstructions.

Privacy, measured. The site uses Google Analytics, with the IP address anonymised, only to understand which pages are actually useful: no advertising, no profiling. Statistics cookies are set only if you agree, from the banner at the foot of the page — accept and reject carry equal weight, and you can change your mind at any time. The typefaces stay hosted on our own servers.

The site will grow over the coming weeks: fuller product pages, the services pages, the stories behind the award-winning projects. If something is wrong or missing, write to us.

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